It was just another morning at my desk, coffee in hand, ready to hit send on israelAM, my daily email newsletter that goes out to over 13,000 subscribers. Then it happened — the dreaded 503 Service Unavailable error. ☠️ If you’ve ever run a business that depends on technology, you know the feeling. Your system […]
If you’re a small business importing goods or components, the new tariffs aren’t just a line item. They’re pressure on every part of your operation. 📈 Inventory costs are rising 📦 Lead times are unpredictable 📉 Margins are shrinking fast You didn’t choose this. But you have to respond to it. The businesses that survive […]
Years ago, I was in a senior management role at an organization that had a full-time bookkeeper on staff. She was reliable, professional, and eager to do good work. Her core responsibilities were simple: record daily transactions and follow up on accounts payable. But here’s the thing — there just wasn’t enough actual bookkeeping work […]
When it comes to outsourcing bookkeeping and financial management, trust isn’t a nice-to-have — it’s everything. I’ve seen firsthand how many founders and business owners hesitate to hand over their financial data — not because they don’t need help, but because they don’t fully trust who’s on the other end. Let’s talk about 🔵 TRUST […]
Buried in Finance, Ops, People, and Tech? Let’s Fix That. If you’re a founder, there’s a good chance your calendar is a battlefield — packed with back-to-back decisions, bottlenecks, and urgent fires to put out. You started your business to build something meaningful… but now you’re drowning in tasks that steal your focus from growth. […]
What is the Google Ad Grants program? Google Ad Grants is part of Google For Non Profits, a program created by Google to help non profit organizations. As part of the program Google gives qualified non profits $10,000 per month ($329 per day) in Google Adwords ads. That means a non profit using the grant […]
In a previous post I showed you how to use Linkedin as a sales prospecting tool to generate new leads. The primary technique revolved around locating your target customers, finding their email address either on Linkedin or with another tool, and then contacting them either via an email campaign or by messaging them directly on […]
When people refer to social media they usually think of Facebook, Twitter, Instagram and Pinterest (and there may be some others I’m not even aware of). If your company sells directly to consumers (B2C) or is looking to build brand awareness in the consumer market then these social media platforms are the way to go. […]
In my last post I gave a quick intro to the basics of SEO along with some practical tips you can implement on your own website to get it indexed by Google and appearing in your local search results. That might even be all you need if you’re exclusively targeting your specific local market. But […]
SEO is that magic term that you’ve heard will unleash the flow of traffic from Google to your website. Take the SEO pill, sit back and watch the customers roll in. Not. At least not the magic part (or the pill). But SEO is important in getting Google to give you the love I know […]