Welcome to this corner of the web which is all about, you guessed it, me. I won't give you my whole life story here, just some relevant information I think you should know.
I've had the opportunity to work in several different fields and accumulate a wealth of valuable business experience, which has made me uniquely qualified to create, implement and manage SEO and Content Marketing campaigns and strategies that help you achieve your specific business objectives.
My accounting background has taught me how to create and manage a budget, my work as a real estate analyst has honed my analytical skills, and my experience managing other professionals has made me into an effective manager and team player. You can find a more detailed picture of my professional experience on my LinkedIn Profile.
As the major search engines continue to refine their algorithms in order to find the highest quality and most relevant content, creating and optimizing that content has become more important than ever to businesses looking to get found by potential consumers. This need for quality content is one of the main reasons I'm so excited about SEO and Content Marketing.
I love writing. I think I'm pretty good at it. I'm also good at defining what content is required and managing the process of creating and editing it. In my "spare time" I've written four books and hundreds of articles and blog posts. I understand what it takes to write an article that readers will engage with and share.
Writing great content is important, but it still needs to be search engine optimized to raise it to the top of the search results so that people can actually find it. SEO includes finding and using the right keywords and putting them in the right places. It requires basic coding knowledge and an understanding of website architecture and taxonomy. As a web developer I have that knowledge.
My coding skills include HTML, CSS and PHP. I'm proficient in using Wordpress, Google Adwords, Google Analytics and Google Webmaster Tools. Most importantly, I'm constantly learning and expanding my knowledge base and skill set to stay on top of the constantly evolving world of SEO and Content Marketing.